Selena + Chef

This project involved rebranding a show package for motion graphics. I took it a step further by redesigning the brand identity because I felt the original look didn’t truly capture the essence of the show. Selena + Chef isn’t your typical cooking show; it follows Selena Gomez as she learns to master cooking with the help of professional chefs, while viewers can join in and recreate the dishes from home.

The new design aligns with the show’s tone of exploration, skill-building, and fun in the kitchen. To bring this to life, I incorporated kitchen elements and cooking phases, paired with bright, bold colors to reflect the vibrant personalities of the hosts and the show's energetic vibe.

Scope of Work: Motion Graphics, Show Package, Brand Identity Redesign