Sky Sports F1

We were tasked with designing two network IDs for a television network and documenting the process. I chose Sky Sports F1, a leader in broadcasting Formula 1, one of the world’s most-watched sports. The sport's appeal lies in the high speeds, driver precision, and strategic depth, all of which Sky Sports F1 captures through live, uninterrupted coverage. My network IDs aim to showcase the suspense, speed, and surprises of Formula 1.

The first direction uses real race footage, with fast cuts and effects to convey the sport's intensity. The second direction draws inspiration from vintage F1 posters and the F1 logo, incorporating lines, illustrations, and the color schemes of the 10 teams. Fast-paced animations mirror the speed and energy of the sport, creating a dynamic visual experience.

Scope of Work: Motion Graphics, Animation, Illustration, Video Editing